It is a well known fact that people are likely to spend more and gamble longer if they are in a pleasant and comfortable environment. Coupled with with new gaming solutions and options being introduced to the Asia-Pacific region there needs to be a place for people to have the choice to play what they want without any compromise.

Silver Heritage has created solutions for these issues by helping casinos create VIP Member clubs, sports bars with electronic gaming and sports betting as well as sports betting installations into casino floors. The result is that casino guests can still play their preferred game, be it baccarat, black jack or roulette whilst also making use of sports betting or they can relax in a sports bar to watch live football whilst playing the slot machines or an open-server based game.

This is a planed loyalty and benefits scheme offering the customers added value and meanwhile allowing Silver Heritage and our Partners to develop a detailed database of its Joint Venture customers.

The design of the clubs has the following benefits:

• Creates quality “club” feel.
• Extends brand loyalty through association with Clubs across the region.
• Increases brand and casino exposure through word of mouth.
• Gains new regional customers through members of Clubs elsewhere in Asia-Pacific.
• Grows revenues from partnerships with each supplier.
• Expands negotiating power over new contracts.